LinkedIn is the best social media platform for business related content and connections. The focus of the platform is on professional networking and industry insights. LinkedIn Ads offer a great opportunity to reach your target audience in a professional context.
The aim of online advertising has always been to reach the right people, in the right place and at the right time. And there is the major problem with LinkedIn Ads. You can reach the right people by targeting based on Job Titles, Industries or other details. And by advertising on LinkedIn, you're in the right place to promote business-related content.
But you can't control what time of day or day of the week those people are seeing your ads! That's where AdPlanr comes in.
Here's why you need to be scheduling your LinkedIn Campaigns:
Your target audience has a daily/weekly/monthly schedule, just like you do. They are thinking about different things at different times. These different states of mind will impact whether they are likely to interact with your ads.
They might be browsing for interesting content to read on their morning commute. They might be trying to solve a problem and looking for help during their working day. Or they might be on the hunt for a new job in the evenings and on weekends.
So it makes sense to only show them your ads when they are most likely to be impacted by them. Do you get more likes and comments in the mornings? Do more people sign up for a demo/sales call later in the day? Look at the data and take an informed decision where possible.
Run your ads all day, every day and you'll quickly reach your spend limits. If your target audience is most active in the evenings, make sure you've got as much spend as possible available for that key moment. Don't waste it all in the morning when your audience is busy with their own work!
The same goes for weekdays and weekends. Most people are more switched off from work on a Saturday or Sunday (even if they're on LinkedIn...). If you've got a weekly spend target, it makes sense to use that on the days when your audience is most receptive to your message.
If you have a very specific target audience, your reach (the number of people who see your ad) may be lower. With a limited reach, you'll start serving the same ad to the same people over and over - and risk ad fatigue.
Ad fatigue happens when people have seen the same content too many times and stop responding to it. Sometimes it can even cause them to react badly and form a negative opinion of your brand. The last thing you want are nasty comments on your LinkedIn ads.
If you only show your ads for short bursts of time over a week/month, people won't feel like they see it all the time, or that "it's following them".
Sometimes it's hard even to organise meetings with colleagues in different parts of the world. People around the world have different working patterns and schedules. There is no concept of timezone in LinkedIn ads, which makes it impossible to account for this in the standard settings.
AdPlanr allows you to control your schedules based on any timezone across the planet. Make sure you're on the right side of the date line and showing ads to users at the right time for them.
LinkedIn ads are an amazing way to reach a business target audience. But you can't be sure you're reaching them at the right time without a scheduling tool. That's why AdPlanr exists.
Maximise the effectiveness of your LinkedIn ads budget and run more efficient campaigns today!
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